How It Works Tracks Why Us Pricing
DIAGNOSTIC COACHING · BUILT FOR LEADERS EVERYWHERE

Personalised
coaching that starts
with you

We diagnose first, then coach. Every journey is built from a 5-pillar, 21-dimension assessment — then powered by an AI coach trained exclusively on expert-authored frameworks. Available 24/7.

5 Pillars per Track
12-wk Personalised Plans
24/7 AI Coach Access
100% Tailored To You

Simplicity. Flexibility. Security.

Offer yourself a personalised coaching experience, even without prior coaching.

Leadership Coaching

Develop your leadership across 5 Pillars and 21 dimensions — from personal mastery and directional clarity to relational intelligence, team performance, and multiplication & impact.

Leadership

Self-Awareness

Score: 7.2 / 10

Leadership Plan

12-week roadmap ready

"The leadership assessment pinpointed exactly where I was strong and where I was blind. My team noticed the change within weeks."

E

Emmanuel Ndayisaba

VP Operations, Kigali

Ministry Coaching

Navigate 5 Pillars of ministry effectiveness — calling clarity, spiritual formation, preaching & teaching, pastoral care, and long-term sustainability — across 21 diagnostic dimensions.

Ministry

Calling Clarity

Assessment complete

Pastoral Health

3 focus areas identified

"For the first time, I felt like someone understood my exact season in ministry. The intake alone was worth more than three coaching sessions."

S

Pastor Samuel K.

Senior Pastor, Nairobi

Marriage Coaching

Each spouse completes their intake individually across 5 Pillars and 21 relational dimensions. The platform analyses both sets of answers together. Separate intakes, combined insights.

Marriage couple

Couple Analysis

Both intakes received

Gap Report

3 areas to strengthen

"We were skeptical about AI coaching for our marriage. But the separate intakes revealed gaps we'd never talked about. It saved us."

D

David & Grace M.

Married 11 years, London

Entrepreneur Coaching

Brutally honest diagnostics across 5 Pillars — revenue clarity, offer strategy, pricing discipline, financial stewardship, and execution. Kingdom principles + business fundamentals, 21 dimensions deep.

Entrepreneur

Revenue Diagnostic

Analysis complete

Execution Plan

12-week growth roadmap

"The business diagnostic was brutally honest — and exactly what I needed. My revenue has grown 40% since following the 12-week plan."

A

Amara Okonkwo

Founder & CEO, Lagos

Personal Development

The entry-level discovery track for anyone seeking growth and purpose. 5 foundational Pillars that reveal your strengths and can graduate you into specialised coaching tracks.

Personal Development

Self-Discovery

Profile building...

Growth Path

Track recommendation ready

"I wasn't sure which track to start with. The personal development intake helped me discover that leadership coaching was exactly what I needed next."

F

Fatou Diallo

Graduate Student, Dakar

From assessment to transformation in four steps

Unlike generic platforms, Equip2Lead diagnoses your unique situation before delivering a single piece of coaching.

01

Choose Your Track

Select from 5 coaching tracks — Leadership, Ministry, Marriage, Business, or Personal Development. Each uses 5 Pillars and 21 dimensions.

02

Complete Your Intake

Answer a personalised assessment — one question at a time. Your answers build a unique profile.

03

Get Your Coaching Plan

Coach Lens Summary, Top 3 Focus Areas, and a 12-week roadmap built from your diagnostic results.

04

Grow With Your AI Coach

Chat 24/7 with an AI coach that only draws from Equip2Lead materials. Weekly check-ins adapt your plan.

Not another coaching platform.
A personal coaching experience.

Diagnose First, Coach Second

Every coaching journey begins with a deep personalised assessment — not a generic course.

Closed Knowledge System

Our AI coach draws only from a vetted, expert-authored knowledge base. No generic internet advice, no outside sources.

12-Week Personalised Roadmap

Weekly themes, exercises, actions, and accountability — built from your answers.

Safe & Confidential

Marriage intakes are separate. All data is encrypted. Crisis disclaimers built in.

24/7 AI Coach Access

Chat anytime with a coach that understands your profile, plan, and progress.

Adaptive Check-ins

Weekly check-ins update your progress and adapt your plan to where you actually are.

Start free. Grow on your terms.

Your assessment is always free. Upgrade when you're ready to unlock your full coaching plan and AI coach.

Monthly
Yearly Save 30%

Free

Take the assessment, see your scores, and get your Coach Lens. No credit card needed.

$0

forever

  • Full 5-pillar assessment
  • Personalised pillar scores
  • Coach Lens summary
  • 12-week coaching plan
  • AI Coach access
  • Lesson content library

Transform

All 5 tracks, couples mode, and priority access. For serious leaders and couples.

$12/month

$149/year — billed annually

  • Everything in Growth
  • All 5 coaching tracks
  • Couples mode (Marriage track)
  • Priority AI Coach responses
  • Early access to new features
  • Certificate of completion

All plans start with a free assessment. No credit card required until you choose to upgrade.

Dr. Denis Ekobena

BUILT BY

Dr. Denis Ekobena

Founder, Equip2Lead · Doctor of Ministry

Dr. Ekobena is the founder of AFRILEAD (African Leadership Development Center) and Senior Leader of FIRE Church Yaoundé. For more than two decades, he has coached pastors, entrepreneurs, and executives — the five-pillar diagnostic framework behind every Equip2Lead track was refined through that work. Built in Africa. Designed for leaders everywhere.

John Maxwell EQUIP · Executive Trainer for Africa Doctor of Ministry AFRILEAD · Yaoundé, Cameroon

Your transformation starts with
one honest conversation.

Choose your coaching track, answer honestly, and let our diagnostic engine build you a personalised 12-week plan. It takes less than 15 minutes.

Free assessment · No credit card · 10–15 minutes